OTT platform for different types of business

OTT platforms are not limited to only big businesses. Today you can get many options to start your own OTT platform in your budget.

Many OTT platform service providers are providing OTT platform services according to the number of subscribers and the content length. The benefit of this is that if a person wants to start his own OTT platform in the start he would not have to pay that much amount of money he can start from less than when it starts getting the response he can extend the limit of the platform.

The industry size of OTT is growing very fast. People are adopting this technology on a medium to large scale. In recent news, we can hear that the renowned actor Shahrukh Khan has also announced starting his own OTT platform. According to a report the value of OTT business in India is around 27 Billion for the year 2021 and it has been estimated that it will show a growth of more than 20% every year.

One more thing is to be noticed that common thinking about the OTT platform is that it is only limited to the movies and web series. But the fact is that it can be implemented in various types of business. So below you can see the list of the Business that can use the OTT platform and grow their business.

Film Industry:- This Industry covers 50% market of the OTT business. If you are a film director, filmmaker, film producer, film distributor you can start your own OTT platform. The major threat to a film is to get pirated or leaked. So the OTT platform reduces the risk of piracy of the film as it comes with a technology of Digital Rights Management. One more advantage of the OTT platform is that it makes the content at the fingertips of users. We all have seen in the pandemic that theaters were closed so OTT was a big medium for releasing films and other shows.

Education Industry:- This Industry is also revolutionized by OTT technology. We all know about the unicorn of the E-learning industry Byjus. In the time of 10 years, its valuation has reached 22 Billion. The mindset of the audience is positive for E-learning. Using an OTT platform for E-learning is a good option for coaching institutes, Schools, Colleges, and universities. According to a report, the organization that has adopted this technology has shown tremendous growth. It helps in saving the cost of the infrastructure and also increases their reach. Imagine if you are running an educational institute in Bangalore and a student from Assam wants to do a course from your institute so you can provide him classes online by Zoom, Skype, or other mediums. If you use a Learning Management OTT platform it ensures the responsibility of course tracking, content protection, payment management, and user management.

Music Industry-: According to a report, OTT platforms are contributing 67% of total revenue generated through the audio industry in India. In the audio industry, we can hear many big names like Jio- Saawan, Wynk Music, Gaana, and many others. The OTT platform for music can be used by the people like musicians, music composers, music directors music studios, podcasters, radio stations, etc. It doesn’t matter that you produce music on a regional level or you are limited to a language or a state you can start your music platform. We are living in a country with a population of more than 1.25 billion people if you can get only 1% users you can successfully run your music business through a music platform.

Health and Fitness Industry:- It is the fastest growing industry in the world. People are getting more aware of health in the world. India occupies a market size of 1400 cr in the fitness industry. The trend in the fitness world is also changed we can see many fitness apps on the market. Using technology helps enhancement in customer experience and satisfaction. It is difficult to operate a fitness center in the whole country physically and it is also very costly because it requires a lot of infrastructures. Using a fitness platform helps you to give a personalized experience to every user from any part of the country. You can share your expertise with mass easily and conveniently. A fitness platform can be helpful for Fitness, Yoga, Meditation centers, individual trainers, and other fitness influencers.

Print Media:- The trend of print media is decreasing rapidly and digital media is growing rapidly. The expected value of the digital magazine is to be around 14 billion by the year 2022. The popularity of digital magazines is increasing year by year. It is time for the person from print media to adopt this technology and be in the mainstream of the business. A digital publishing OTT platform can be used by Publishers, News aggregators, News providers, Creative magazine publishers, and others. Although I will not completely deny that the print media has not that many users there are many people who love the printed ones. But seeing the change in trends and the lifestyle of the people in the world using a digital publishing platform can help to grow their business.

Below is the list of some Indian companies providing this kind of platform:-

• Mobiotics IT Solution Pvt Ltd
• Saranyu
• Digivive Services Private Limited
• Apalya

Thank you for reading the blog for any suggestions or inquiries please comment.

Amar Joshi